Give it your reports. Get back why — and the next move.
The OA Engine takes what you already have — surveys, CRM signals, feedback, operational data, or just a description of the behaviour that won't shift — and turns it into a behavioural diagnostic and a prioritised action plan.
What goes in, what comes out.
Existing data — CRM, surveys, feedback, operational indicators, ESG metrics — or simply a one-line description of the stuck behaviour. Richer input, sharper output; but a sentence is enough to start.
Data-driven behavioural segments, the dominant segment behind the problem, the specific friction holding each one back, and the single move most likely to shift it — with an owner, a mechanism, and a measure.
A diagnostic brief, in full.
One stuck behaviour, decoded end to end: the segments, the friction at each journey stage, the prioritised moves, the owners, and the measures. This is what you get — see it before you commit.
A bank launches a digital platform. Onboarding completes strongly — but activation stalls at 35%, and the highest-value customers stay dormant after sign-up.
Cautious high-value dormant — capable, sceptical, waiting for a reason to act they can trust. Not a demographic; a behavioural pattern that cuts across age and product.
A concierge first-transaction prompt, targeted to the dormant high-value segment, owned by the activation lead, with a trusted human or assisted channel at the decision point.
Owner: Activation lead. Measure: 30-day first-action rate for the segment, baseline 35% → target step-change at first review.
Scroll the actual document.
This is the real artefact, anonymised — the same shape every engagement produces, whatever the domain. No 40-slide deck; one page your team can act on.
Decode → Prioritise → Act.
No data project required.
Clients provide
- The behaviour that won't shift — one line is fine
- Whatever data exists around it — exports, surveys, signals
- The domain: CX, people, sustainability, or health
- 30 minutes to align on the question
Clients receive
- A behavioural diagnostic — the why behind the metric
- Data-driven segments, not demographic personas
- A prioritised action plan with owners and measures
- An executive readout and a one-page brief, in five working days
Tuned to where you start.
The methodology and the output stay the same. The signals it reads and the moves it recommends are tuned to your domain.
What it reads
- CRM inactivity & journey drop-off
- Opt-out & cancellation sequences
- Abandoned flows & support tickets
- Usage & re-purchase patterns
What it finds
- Data-driven segments, not demographic personas
- The dominant segment behind the problem
- The specific friction holding each one back
- The single move most likely to shift them
What it reads
- Consumption & metering data
- Programme & scheme uptake
- Participation vs. drop-off
- Habit and seasonality patterns
What it finds
- Behavioural segments across the population
- The barrier holding each one back
- Where a nudge changes habit — and where it won't
- The move that turns intent into action
What it reads
- Engagement & pulse-survey patterns
- Tool adoption & usage telemetry
- Training completion vs. real use
- Where momentum stalls, team by team
What it finds
- Readiness segments across the workforce
- Pockets of quiet resistance
- What each group needs — clarity, trust, easier steps
- The intervention most likely to land
What it reads
- Adherence & refill patterns
- Appointment & follow-up behaviour
- Engagement with care touchpoints
- Drop-off across the care pathway
What it finds
- Patient segments by behaviour, not demographics
- The barrier behind non-adherence
- Who needs reminders vs. reassurance vs. easier access
- The step most likely to improve follow-through
From one challenge to a programme.
One behaviour that won't shift, in one domain. A sentence is enough to start the conversation.
The engine reads whatever data exists around it and decodes the behaviour into segments and friction.
A clear behavioural diagnostic — the dominant segment, the real blocker, and where it's most movable now.
A prioritised, one-page brief with owners and measures, plus an executive readout — in five working days.
If it works on one behaviour, it scales — repeatable diagnostic cycles, benchmarking, and outcome tracking over time.
Three contexts, three behaviours moved.
A brand runs the same campaign messaging across all customer segments. Category data shows growth, but the brand's conversion lags.
The engine maps the customer base to dominant archetypes and identifies the journey stage where conversion breaks for each.
Marketing stops sending one message to everyone and runs archetype-specific interventions at the moments that matter.
A bank launches a digital platform. Onboarding is strong — activation stalls at 35%. High-value customers remain dormant.
The engine profiles the dormant base by archetype, maps the friction at each journey stage, and generates a sequenced plan.
Activation stops being one campaign and becomes a segmented programme with a clear owner and a measurable target.
The strategy and dashboards exist, but the behaviour the targets depend on isn't happening — and one message reaches everyone.
The population is mapped to behavioural archetypes, with a sequenced intervention library and a measurable adoption arc per segment.
ESG stops being a reporting exercise and becomes measurable behaviour change tied to real participation data.
Prove it on one behaviour, then scale.
- One behavioural domain · one live challenge
- Behavioural diagnostic
- Executive readout
- PDF action brief
- Core dashboard
- One practitioner
- One domain · unlimited diagnostic cycles
- Full exports — Excel, PowerPoint & PDF
- Benchmarking & outcome tracking
- Up to 3 practitioners · unlimited viewers
- Named success contact
- Baseline & programme design · facilitated readouts
- All four domains + cross-domain analysis
- Unlimited cycles, seats & viewers
- Enterprise security — SSO, audit, residency, RBAC
- Implementation & consultancy included
- Quarterly strategic reviews · dedicated success manager
- Custom archetypes & managed AI setup
Every engagement starts with the Diagnostic Sprint — one behaviour, one clear verdict. The Sprint is sold in the walkthrough, where we can read the behaviour with you live.
Not a model on a slide.
A method that runs in the field.
Built from EU-funded behavioural research, field-tested adoption models, and applied work across sustainability, energy, CX, and public-sector transformation.
The methodology draws on the MASTERPIECE and PARMENIDES Horizon Europe programmes — multi-country research consortia built for real-world adoption, not theory.
The sustainability engine is live with Uppsala Municipality, with further pilots under way across Europe and the Gulf — every diagnostic tuned against real behaviour in the field.
ADOAPT AG (Zürich) holds the IP and research base; ADOAPT FZ-LLC (Dubai) runs delivery across the GCC — one engine, two regulatory homes.
Start with one behaviour.
Bring the one that won't shift. We'll decode it, show you the friction that's really holding it back, and hand you the move that changes it. From €6k.